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7 Tips For More Effective SMS Marketing Campaigns

 

With millions of Americans using mobile technology, it's more crucial than ever to reach out to those potential customers with a clear and efficient SMS marketing strategy. Take a look at the stats to see how big the market may be. According to a new comScore MobiLens analysis, 234 million Americans aged 13 and up used mobile devices in the three months between June and September. SMS solution providers are used by three-quarters of the population, with the number of users rising from 69.6% in June to 71.1 percent in September.

 

Consider how many opportunities an efficient SMS marketing campaign could provide for spreading the word about your company. Here are seven pointers to assist you in putting it together.

 

1. Be Specific and Obtain Permission

As your company's database grows, double-check that the customer has agreed to receive text messages from you (whether via prior opt-in, Keyword opt-in or web opt-in). Each person on the contact list should also be aware of how frequently they can expect communications and how to opt-out of getting them. Set up a mobile keyword that links the customer to your messaging list to make it simple for them to join your mobile list.

 

2. Establish a Relationship with Your Clients

Maintain your customer database and keep them interested in your company. One approach to achieve this is to keep customers informed about promotions, sales, and new products on a regular basis. Customers can also be kept by delivering coupons as a thank you for their business.

 

3. Become a local expert

Personalize your messages to make your consumers feel more connected, including adapting them to a certain area or location.

 

4. Maintain a straightforward approach

To avoid misinterpretation, utilize simple uncomplicated language using well-known texting shortcuts while sending messages.

 

5. Integrate the SMS campaign with your other marketing efforts.

Allow clients to join up for text messaging using the company's Facebook page or Twitter account, which will bring them to your message list.

 

6. Keep the message up to date

Consider when your company sends out messages: a text message sent during the day, when many people are at work, may not receive the same response as one sent at a more appropriate time. The date will be determined by the consumer base and preferences of the company.

 

Keep in mind how frequently your company sends out messages. Customers will be more excited if the quantity of messages sent each month is limited since they will be seeking them when they arrive. Set time constraints on SMS offers to create a sense of urgency among clients.

 

7. Make contact and respond

Talk to your consumers and provide them with advice and suggestions. You get useful input in return, and their devotion to your company grows.

 

In the current mobile culture, an SMS marketing campaign may be readily modified to match your company's as well as your consumers' demands, and it can be a simple way to stay connected.