World Best Sms Solution Provider

 

Taking it back to the basics: tying SMS to print marketing

 

SMS appears to be on its way to becoming the king of marketing. There are few drawbacks to this new marketing strategy, thanks to its low cost per impression and high response rate. This isn't to say that you shouldn't continue with your other marketing efforts. SMS solution provider, like any new acquaintance, brings value to your business, but it shouldn't take the place of trusted partners like print marketing.

 

When SMS and print marketing efforts are combined, they may generate a whole that is considerably bigger than the sum of its parts. Consider these ideas to combine your SMS campaign with your print efforts as you create your marketing strategy for 2012.

 

Publicize Your Publicity

As a call to action, every print promotion you send out should include a short code, keyword, or QR code. Print still has a wider reach than mobile marketing, and it's a wonderful method to add new members to your mailing list. You can track which print promotions are the most successful by using various codes in different ads.

 

Organize a Treasure Hunt

Offer a discount to SMS clients who send in a snapshot of one of your print adverts. This provides a playful aspect while significantly enhancing your subscribers' brand engagement.

 

You may do this as a long-term coupon or reward the subscriber who provides the most images of different print appearances with a greater prize.

 

Attractions on the Horizon

Let your SMS subscribers know when you're preparing to run a new ad or print a new billboard. As the release date approaches, start a countdown. You might even host a contest or poll when designing your next print run, asking your most loyal clients to text in their suggestions.

 

Avoid duplicating content.

Your subscribers won't be inspired to look at your print advertisements, and print consumers won't be driven to sign up for your SMS broadcasts if your print and SMS communications say the same thing.

 

Make each message unique, and customise it to the characteristics of the media. Even better, offer a teaser for each option that encourages them to check out the others.

 

Low-cost print runs should be avoided at all costs.

Although SMS hasn't completely replaced print advertisements, it much surpasses the little ads and coupons you would have previously placed in coupon circulars and other similar small ads. Instead, utilise the money you set aside for that to expand your print platform's top range. To generate a greater, more professional impression, combine it with SMS.